Indiska: Reclaim Stockholm

Concept and final art for Indiska's campaign "Reclaim Stockholm". During the summer of 2019 Indiska opened two new stores and to draw attention to this fresh start a tram was wrapped in one of Indiska's most popular patterns. I also created a completely new range of packaging for the stores with the same pattern. The campaign was displayed on the tram, in digital ads, store signs and in newsletters. The pattern is created by Laura Kunnas.