Odd Molly: The Mountains are Calling

We collaborated with the sisters Mira and Thilda Berglind for the fall campaign 2022, The Mountains are Calling. They capture an edit of Odd Molly's fall jackets and coats where they truly belong — at the heart of adventure. I developed the concept in collaboration with Odd Molly's copywriter and created assets across multiple platforms. The campaign was displayed on Odd Molly's website, in newsletters, magazine ads and on Odd Molly's and Mira & Thilda's Instagram.